A state-of-the-art photo, video, and events studio located in the West Loop, offering production facilities and services for commercial and editorial photography, videography, and corporate off-sites.
In partnership with a local photographer, I executed the vision, marketing, business developement, and entrepreneurship required to established CDS as a premier location for Chicago's international photographic productions.
I independently coordinated all aspects of business development to launch a full service photo studio, commercial kitchen and equipment rental.
A site with minimal demands requires focus on speed, architecture, and zero bloated code. Easy UI, solid SEO, and built for content marketing and fast conversion.
A relational management data system was designed to better accommodate clients, prospects, and bookings, cross referencing with financial reports.
We started using SQL originally, and later decided GSuite tools was a more suitable fit for business needs.
We conducted a comprehensive investigation looking at industry standards, surveying stakeholders, and carrying out competitor analysis. The results led us to build from existing logo to define brand architecture and a suite of customer-facing materials.
We prototyped with a set of wireframes when deciding on content placement, in-page information architecture and pattern functionality.
