A premier provider of advanced trading tools and education. Their suite of products include the flagship Option Stalker Pro, Option Stalker web and mobile, the laser-focused OneOption Chat Room, proprietary indicators and systematic trading approach.
As a Product Manager, Designer, and Developer, I spearhead initiatives to modernize of brand and marketing strategies, elevate the user experience and interface design, lead teams in the development of web and desktop applications, advanced community management, and drive the creation of innovative features, products and services.
I lead Product Management and Design for the development of the Option Stalker web app, building it from vision to release with a dedicated team. A sophisticated trading tool, Option Stalker is designed specifically for a highly specialized trading system and includes unique features such as preconfigured scanners, a custom scanner builder, advanced charting capabilities, watchlists, bulletins, and seamless chat room integration. Along with being the product owner and designer, I perform significant frontend development efforts to deliver a robust, user-friendly experience.
I lead a team in the ongoing development of Option Stalker Pro, OneOption's flagship desktop application. We design and build unique trading features tailored specifically for this proprietary trading system. We optimize for user experience, have significantly improved performance and succeeded in modernizing the app's look and feel to align with the updated brand identity.
One of our first projects was a brand redesign to create a unified UI and visual identity that could be used across OneOption's suite of tools and marketing materials. This included the development of a comprehensive style guide with font pairings, color palettes, and context-specific logos, and a library of reusable interface elements for the suite of tools.
A large, ongoing project, the website involved design and development using the refreshed branding and interface design. This was a complex build that involve in-depth information access and interfaces, user CRUD and highly custom elements. Notable sections include data-rich pages for educational content like Chat Room Lessons and The System educational course, which incorporate instructional design principles and guide visitors effectively through OneOption's offerings.
I lead the design and development of the previously basic and outdated OneOption Chat Room to significantly enhance member engagement and better serve the needs of traders. Now feature-rich, the chat room is mobile-friendly, fully responsive, and includes customizable themes and advanced trading functionalities. Key enhancements include entry and exit badges for trade execution messages, symbol tagging and tracking, top lists, trade log areas, live audio and video feeds, and multimedia embedding. These improvements have substantially increased chat room membership and set a new standard in online trading communities by offering tools and capabilities found nowhere else. I have been involved in the project at every step of the process, from inception through design and development.
The relationship began by conducting a comprehensive audit with the founder to focus on OneOption's existing online presence, branding, and marketing strategies. This thorough analysis provided insights and identified opportunities for substantial improvements. We perform ongoing advancements in this area with vendors and member contributions at my direction.
