Conna O'Donovan
Real Estate

Conna O’Donovan Real Estate is a boutique real estate group in the Pensacola Beach, Gulf Breeze, and Navarre area.

I began my time there as Lead Marketing Manager, designing their digital marketing strategy and executing all steps. With a successful ROI and conversion rate, this role expanded as business grew, and I became an essential founding executive acting as Marketing & Managing Director.

Page Templates

Responsive design, based on industry standards and user experience. Wordpress CMS used for modification and CRM/Marketing integrations.

Home, Buyers, and Sellers Landing Pages

Sub-topic and Home Search

CRM Implementation & Administrative Automation

We adopted a version of SalesForce tailored for the Real Estate industry and customized it to brokerage workflows. Leads from online ad campaigns funneled into the sales pipeline and integrated with automated drip campaigns.

Extensive planning and programming was required to optimize the CRM to automate New Listings, Offers, Contingencies, and Closings Workflows.

Logo & Branding

Water Logo & Typography

Internal Documentation

Information Architecture & User Flows

When planning the site, it became apparent the volume of content required in-depth user research and user testing. End result was successfully intuitive page paths and user flows.

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