Gigi Seasons is a Home Decor & Seasonal Goods eCommerce Startup that seeks to reinvigorate the Holidays by rethinking decorations.
We collaborated to design the brand and marketing strategy plus beautiful product packaging designed around customer experience.
We designed and built a bold, clean brand with a friendly, comfortable feel, with icons and diagrams to clearly define Gigi's different place in the home. We also developed a subtle color palette and versatile logo to work well with the various packaging and digital placements.
We began with deconstructing the customer experience, from marketing to point of sale, culminating with unboxing.
Market research combined with fulfillment and international trade requirements informed our trajectory towards the final, minimal, luxury design.